Coffee Drinkers

Coffee Drinkers

Attracting a younger audience

A coffee brand wanted to become more relevant among younger coffee drinkers.
The research scope was then all about digging into young coffee drinkers behaviour and drivers, and find out how they first get introduced to coffee. With a clear customer journey, clear drivers and typical occasions vizualized, concept and design can be optimized to fit an extended audience.

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Liveworks is a research agency located in Stockholm. Our main business is to support agencies and brand owners in the Nordics with visual and inspiring consumer insights for concept optimization, innovation and business growth.

We work with a wide range of clients, from small start-ups to research agencies, brand agencies and large brands. Don’t hesitate to contact us to discuss your current needs, big or small!

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