Using the right visuals encourages readers to engage with the content and prevents them from feeling overwhelmed by information.

Visuals can simplify complex information and findings. They allow readers to quickly grasp key findings and trends. This clarity can lead to greater engagement as readers find the content more accessible.

Visual elements can make your report visually appealing, which can be a significant factor in engagement. A well-designed report with pleasing visuals is more likely to hold the reader’s attention than a plain, text-heavy document.

Visuals can be used to tell a story or convey a narrative. This can create a more immersive and engaging experience for the reader, drawing them into the research and its implications.

Finally, visuals like photos from a consumer context often say more than can be ever described with text. They generate understanding, sympathy and engagement.

For any creative team who will use the research as inspiration for new innovations, design and marketing, a visually appealing report makes its so much more fun and inspiring compared to a text report.