Online Beauty Shop

Online Beauty Shop

Aiming to become the optimal beauty destination

As an online beauty shopping brand was planning for a total re-branding process, Liveworks was engaged to dig into how women really shop for beauty products online.
With the help of Mobile Ethnography, we were able to join 30 women and their shopping journeys – that really starts in front of the mirror. What do they want to achieve? What product do they use to try to achieve this? What are their challenges? What IS beauty? Where do they look for inspiration? Where and how do they shop and why? What should be offered at the most optimal beauty destination online in the future?

Not only did we learn a lot of how women reason and why, we identified 6 very different and distinctive consumer segements. Insights and size and value of the identified segments were confirmed though a quantitative survey.and offered a significant module to the strategy work moving forward.

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Liveworks is a research agency located in Stockholm. Our main business is to support agencies and brand owners in the Nordics with visual and inspiring consumer insights for concept optimization, innovation and business growth.

We work with a wide range of clients, from small start-ups to research agencies, brand agencies and large brands. Don’t hesitate to contact us to discuss your current needs, big or small!

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Give us a call at +46709558551 or visit us at Tomtebogatan 5 in Stockholm